RSP Works blog - master theme source
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blog/post/muck-rack-guide.html
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blog/post/muck-rack-guide.html
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<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd">
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<html xmlns="http://www.w3.org/1999/xhtml" xmlns:svg="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" xml:lang="en" lang="en">
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<head>
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<title>Muck Rack for Growth - RSP Works</title>
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<link rel="stylesheet" type="text/css" href="/css/style.css" />
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<link rel="icon" sizes="16x16" type="image/png" href="/favicon.png" />
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<link rel="icon" sizes="32x32" type="image/png" href="/art/favicon-32x32.png" />
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<link rel="icon" sizes="96x96" type="image/png" href="/art/favicon-96x96.png" />
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<link rel="start" title="Home" href="/" />
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<link rel="alternate" type="application/atom+xml" title="Blog" href="/blog/feed" />
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<meta name="author" content="Raymond Scott Pert" />
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<meta name="copyright" content="Copyright 2025 RSP Works" />
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<meta name="robots" content="noarchive" />
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<meta name="viewport" content="width=device-width, initial-scale=1" />
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<meta http-equiv="Content-Type" content="text/html; charset=UTF-8" />
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</head>
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<body>
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<div id="root">
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<p id="skiptocontent"><a href="#content" accesskey="c">Skip to Content [alt-c]</a></p>
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<div id="header">
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<div class="inner_header">
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<h1>
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<a class="logo" href="/">
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<svg xmlns="http://www.w3.org/2000/svg" width="54" height="30">
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<use xlink:href="/art/symbols.svg#logo"></use>
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</svg>
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</a>
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<span class="fluff"> </span>
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<a class="title" href="/"><span>RSP Works</span></a>
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</h1>
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<h2>Sections</h2>
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<ul class="tabs">
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<li><a href="/blog/">Blog</a></li>
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<li><a href="/consulting/">Consulting</a></li>
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<li><a href="/projects/">Projects</a></li>
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</ul>
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</div>
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<div class="header_background">
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<svg xmlns="http://www.w3.org/2000/svg" version="1.1" viewBox="0 0 4200 114.01">
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<use class="header_tree" xlink:href="/art/symbols.svg#tree"></use>
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<use class="header_ground" xlink:href="/art/symbols.svg#ground"></use>
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</svg>
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</div>
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</div>
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<div id="content">
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<div class="blog_page">
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<div class="blog_sidebar">
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<div>
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<h2>Recent</h2>
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<ul>
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<li><a href="/blog/post/ontario-alabama.html">Ontario Falls Behind Alabama</a></li>
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<li><a href="/blog/post/global-south-banking.html">Global South Banking Access</a></li>
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<li><a href="/blog/post/muck-rack-guide.html">Muck Rack for Growth</a></li>
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<li><a href="/blog/post/mit-genai-divide.html">MIT GenAI Study</a></li>
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<li><a href="/blog/post/keyu-jin-profile.html">Keyu Jin Profile</a></li>
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</ul>
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</div>
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</div>
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<div class="blog_content">
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<div class="blog_post">
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<div class="date">August 21, 2025</div>
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<h2>Muck Rack for Growth</h2>
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<div class="content">
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<p>
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Muck Rack offers practical tools for bloggers, consultants, and social media users beyond its primary PR professional focus. Here's how to use it effectively for business development and media relations.
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</p>
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<h3>Media Monitoring Capabilities</h3>
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<p>
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Track conversations across news outlets, blogs, and podcasts with keyword alerts for topics and journalists. Real-time social media monitoring covers Twitter, Instagram, TikTok, and Facebook for direct audience engagement and trend identification.
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</p>
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<h3>Building Professional Relationships</h3>
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<p>
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Database includes profiles of journalists, bloggers, and influencers searchable by beat, outlet, or location. Platform shows recent articles and social media activity, enabling personalized outreach rather than generic pitches.
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</p>
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<h3>Portfolio and Credibility Building</h3>
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<p>
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Create public portfolios of published work to establish expertise. Track media mentions and citations to demonstrate influence and provide client reporting data.
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</p>
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<h3>Business Development Applications</h3>
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<p>
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Press release distribution reaches relevant media outlets directly. Custom media lists enable targeted outreach to specific industry contacts. Analytics measure content performance and engagement for strategy refinement.
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</p>
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<h3>Practical Implementation</h3>
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<p>
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Monitor industry topics for conversation opportunities. Identify journalists covering relevant subjects for content sharing. Track content citation and sharing patterns. Use engagement data to focus on effective strategies.
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</p>
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<h3>Considerations</h3>
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<p>
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Professional pricing structure requires cost-benefit analysis. Platform complexity benefits from tutorial and support resources. Value depends on consistent usage and relationship-building commitment.
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</p>
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<p>
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Muck Rack functions as a comprehensive tool for anyone seeking to amplify their voice, build media relationships, and track their impact in the digital space.
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</p>
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</div>
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</div>
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<div class="post_nav">
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<div class="older">
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<h3>Previous</h3>
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<p><a href="/blog/post/mit-genai-divide.html" class="nav-prev"><span>MIT GenAI Study</span></a></p>
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</div>
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<div class="newer">
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<h3>Next</h3>
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<p><a href="/blog/post/global-south-banking.html" class="nav-next"><span>Global South Banking</span></a></p>
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</div>
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</div>
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</div>
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</div>
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</div>
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<div id="footer">
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<p class="copyright">© 2025 RSP Works</p>
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<p class="trees">
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<svg xmlns="http://www.w3.org/2000/svg" version="1.1" viewBox="0 0 1474 364.7">
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<use xlink:href="/art/symbols.svg#footer_trees"></use>
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</svg>
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</p>
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</div>
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</div>
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</body>
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</html>
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